Globalization in the field of academic studies requires increased competitiveness and enables cooperation of students all over the world. China’s importance in the global economy is growing rapidly and constitutes an increasing factor especially in the global media and communication industry. Western economies and the European Union in particular represent core actors in the media and communication industry and develop new strategies for new geopolitical realities.
The mission of the Master Exchange Program “Media and Communication Management” (MCM) is to provide international experiences for students in the field of communication, media and journalism, and media management and communication. The MCM Program aims for a close cooperation between Austrian and Chinese students in order to develop intercultural competence, which is seen as one of the core requirements for employability in a global interconnected world.
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