Text, Image, Sound, and Gesture in Persuasive Communication

20. und 21. April 2023 | Unipark Nonntal | Erzabt-Klotz-Straße 1 | Salzburg

The aim of the 2023 workshop will be to bring together scholars interested in multimodal argumentation who are engaged in work which develops approaches (both theoretical and analytical) to the study of semiotic mode combinations in the service of discursive argument construction. The focus of the workshop will be on the reconstruction and evaluation of multimodal argumentation in real-word contexts. It will look at the necessary multimodal underpinnings and modelling of arguments as well as promising ways to study instances and stretches of multimodal argumentative discourse empirically through systematic case studies and corpus-based work.

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