Prof. Dr. Poppy L. McLeod | Cornell University

12 September 2022 | Hellbrunnerstraße 34 | on site in HS 424 | online: on request | 16.00 s.t.

The talk will describe a program of research focused on group-based processes of social influence in communications about environmental sustainability. One set of studies, in collaboration with the Cornell Lab of Ornithology, explores how a social identity framework can take advantage of people’s interest in birds to motivate environmentally sustainable behaviors. A second set of studies employs social norm theories of change to examine effects of conversation on people’s beliefs about climate change and support for mitigation policies.

About Poppy L. McLeod see:  https://cals.cornell.edu/poppy-l-mcleod

The talk will be presented in English.

Find further information on the website of the Department of Psychology