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Social media channels of the University of Salzburg
For universities, social media channels offer indispensable communication tools in order to compete in an increasingly diverse higher education market. This also applies to the University of Salzburg. In times of a rapidly digitalising society, an institution’s social media presence plays an important role in addressing different target audiences, including the general public. The focus is particularly on prospective and current students. That’s why we pick them up right there, with exciting, interesting and entertaining information about the University of Salzburg, its study and leisure activity offer. Social media also provides a platform for the university to present itself as a multifaceted place to study in and around the cultural centre of Salzburg. University’s employees can also stay up to date via the University’s social media channels and use them to highlight interesting study programmes or research projects.
Photographs: © iStock.com/peopleImages (1) I © iStock.com/sanjeri (2) I © iStock.com/BraunS (3)