Doctoral Program

Weg eines Studenten zum Abschluss seines Studiums
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Scientific Work at the Highest Level

A doctoral thesis requires diligence, creativity, and perseverance.

I assist individuals who contribute to knowledge development, explain complex business scenarios, and are capable of reflecting on their own perspectives.

The focal topics include:

  • Corporate (brand) management practices & Sustainable Entrepreneurship
  • B2B Relationships in a Circular Economy
  • The relevance of AI in a Circular Economy: Implications for marketing practices
  • Participatory approaches to facilitate responsible consumption behavior 

Original topics are also very welcome!

For more information about the doctoral program in Business and Economics, click here.

Courses in SS 2024

In the summer semester 2024, the Department of Marketing does not offer any courses for doctoral studies.