Teaching in Bachelor Programs

Schreibtisch mit leerem Notizbuch und Computer
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Theoretical foundations of marketing in the context of the circular economy are explained using models, strategic planning is practiced through smaller case studies, and experts are invited to lectures. In the seminars, practical projects with students are conducted selectively.

Answers to the following questions will be developed:

  • Marketing and Ecological Responsibility: How Do They Fit Together?
  • What Does Marketing Mean in the Context of the Circular Economy? What New Business Models Arise from It?
  • What Legal Foundations Are Needed to Include Companies and/or Consumers in Responsibility?
  • What Types of Innovations Can Trigger Ecological and/or Social Change in Society?
  • How Is Storytelling Changing?
  • What Opportunities Arise from Changes in Communication for Art & Culture?
  •  And Much More